Beauty Business Breakthroughs

Welcome to Beauty Business Breakthroughs, the ultimate podcast for beauty service providers looking to level up their businesses. Join your host, Shara, a renowned beauty business coach and industry expert, as she shares her invaluable insights and strategies for success. With a proven track record of running a six-figure beauty service business and building a multi-million dollar online beauty academy, Shara is here to guide you towards achieving your own professional and financial goals. Each episode features in-depth interviews with industry leaders, practical tips and tricks, and actionable advice that you can implement right away. Whether you’re a seasoned beauty professional or just starting out, this podcast is your go-to resource for all things beauty business. Get ready to take your career to the next level with Beauty Business Breakthroughs!

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Episodes

Thursday Jul 11, 2024

In this episode of Beauty Business Breakthroughs, we unlock the secrets of transforming your passion for beauty into a thriving powerhouse with Tina Lopez, the dynamo who leaped from online business coaching to dominating the content creation space. Together, Shara and Tina tackle the ins and outs of scaling your beauty business, diving into the world of affiliate marketing, email marketing, and no-code solutions.
 
Get ready to learn the power of collaboration, as Tina and Shara discuss how strategic partnerships through freebie swaps and bundles can exponentially grow your reach without a single dollar spent on ads.
 
Embark on a journey through the lucrative realms of email marketing and sophisticated funnels that can amplify your income. We share how a well-curated email list can become your business's backbone, outshining the fleeting nature of social media followers. Tina opens up about her personal triumphs with email and SMS marketing synergy and gives you the roadmap to create your own monetized funnels. From leveraging direct affiliate relationships for heftier commissions to tailoring affiliate opportunities to your unique niche, this episode is your all-access pass to generating diverse income streams and securing your financial future in the beauty industry.
 
Episode Quotes:
"Collaborations, particularly through freebie swaps and bundles, are a cost-effective method to scale online traffic without relying on paid advertisements. Leveraging community over competition can lead to exponential audience growth." - Tina Lopez
"A well-curated email list serves as a stable and direct line of communication with potential clients. Email marketing should be nurtured and prioritized over transient social media followers, as it provides a more secure and controlled means of connecting with an audience." - Tina Lopez
"Creating monetized funnels involves designing a strategy where content attracts readers, who are then encouraged to join an email list, leading to referrals and product sales. This model emphasizes the importance of diversifying income streams and optimizing each step of the customer journey for revenue generation." - Tina Lopez
"Establishing direct affiliate relationships for better commission rates and tailoring affiliate opportunities to specific niches can generate diverse income streams and secure a financial future in the beauty industry." - Tina Lopez
"By focusing on sophisticated email marketing campaigns, nurturing customer relationships, and constructing profitable funnels, beauty entrepreneurs can increase their income and solidify their market presence." - Tina Lopez
 
Key Topics:
Importance of mastering monetization strategies to transform a passion for beauty into a profitable business.
Utilizing freebie swaps and bundles as cost-effective methods to scale online traffic.
Leveraging strategic partnerships to provide value and achieve audience growth.
The significance of a well-curated email list as a stable communication channel.
Prioritizing email marketing over social media for a more secure connection with the audience.
Combining email and SMS marketing to boost overall business income.
Optimizing the customer journey for revenue generation.
Constructing profitable funnels to increase income and solidify market presence.
Highlighting the effectiveness of leveraging community for growth.
Practical steps and actionable strategies to implement the discussed concepts.
 
Resources:
Tina Lopez's Website https://tinalopezcoaching.thrivecart.com/audience-profits/ for all details.
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Tina's Instagram - https://www.instagram.com/tinalopezcoaching/
Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Tap into Tina's Freebie here https://tinalopezcoaching.thrivecart.com/audience-profits/
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
 

Thursday Jul 04, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses how your social media engagement is lagging behind your expectations. Discover the game-changing techniques that beauty professionals can use to skyrocket their online presence. Join Shara in this episode of Beauty Business Breakthroughs as she shares essential strategies that go beyond mere promotions. Learn how to consistently produce high-quality content, even on a budget, using smart tips like focusing on good lighting and clear visuals. Shara also reveals how opening the doors to your workspace through behind-the-scenes glimpses can build trust and create a stronger connection with your potential clients. Plus, find out why staying actively involved in your social media interactions can make a world of difference before you even think about outsourcing.
 
But that’s not all! Shara dive’s into the heart of building genuine client relationships through authentic engagement. She also discusses her go-to technique for interacting with new followers in a genuine way that encourages them to come to you, rather than feeling spammed. Discover how showing real interest in their content can foster a comfortable communication space and help maintain relationships beyond direct services. Shara also highlights the importance of personalized consultations to ensure that you and your clients are the perfect match, enhancing long-term connections and client satisfaction. Tune into this episode for actionable insights that will take your beauty business to the next level!
 
Episode Quotes:
"Discover the game-changing techniques that beauty professionals can use to skyrocket their online presence and how staying actively involved in your social media interactions can make a world of difference before you even think about outsourcing." - Shara Gabaldon
"Learn how to consistently produce high-quality content, even on a budget, using smart tips like focusing on good lighting and clear visuals as well as opening the doors to your workspace through behind-the-scenes glimpses can build trust and create a stronger connection with your potential clients." - Shara Gabaldon
"Interacting with new followers in a genuine way encourages them to come to you, rather than feeling spammed and showing real interest in their content can foster a comfortable communication space and help maintain relationships beyond direct services." - Shara Gabaldon
"Personalized consultations ensure that you and your clients are the perfect match, enhancing long-term connections and client satisfaction." - Shara Gabaldon
 
Key Topics:
Strategies to enhance online presence for beauty professionals.
Tips for achieving good lighting and clear visuals.
The importance of showing the workspace to potential clients.
The impact of staying engaged on social media before considering outsourcing.
Techniques for genuine interactions that attract followers without spamming them and showing real interest in followers' content to maintain relationships beyond direct services.
Ensuring a perfect match between service providers and clients to enhance long-term connections and satisfaction.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Jun 27, 2024

In this episode of Beauty Business Breakthroughs, We embark on a transformative journey through the landscape of beauty entrepreneurship with Shara, as she sits down with the remarkable Jeanette from Vancouver, Washington. Her story is one of an evolution—from the discipline of gymnastics to the innovation of her own skincare line, Jeanette encapsulates the essence of a health and wellness advocate. This chat uncovers the hidden truths behind beauty product ingredients and how they can either nourish or damage our skin, the body's largest organ. As retail shifts beneath our feet towards e-commerce, Jeanette's enlightening experiences guide us through the paradigm of smart consumerism where quality takes precedence without breaking the bank.
 As the conversation unfolds, we paint a vivid picture of personal branding's prowess in Today's digital world, likening social media presence to welcoming customers into a digital storefront. Shara share’s wisdom from her own multi-level marketing journey, illustrating the lucrative shift from a sales-centric focus to one led by service and a servant’s heart. We dive into the synergy of internal and external health, particularly spotlighting the challenges and triumphs for women over 45 who are navigating the interplay of beauty and hormonal changes.
Tune into this episode as it is more than just a chat; it's an invitation to redefine your notion of beauty and success, all while gathering the strategies to turn your beauty business aspirations into a breathtaking reality.
 
Episode Quotes:
"Our skin reflects what we put into it. The difference between nutrient-dense skincare products and those filled with harmful chemicals is both eye-opening and informative." - Jeannette Lowry
"Quality should not come at the expense of affordability. As the beauty industry sees an influx of savvy consumers, it’s crucial to understand product ingredients and their long-term effects on skin health." - Jeannette Lowry
"This demographic often contends with the interplay between beauty and hormonal changes, affecting both skin health and self-perception. Internal health is essential for external beauty, and mental and physical self-care are critical to maintaining a successful personal and professional life." - Jeannette Lowry
"Your online presence can make or break customer relationships. Effectively communicating who you are, what you offer, and whom you serve helps establish a strong brand identity that resonates with your target audience." - Jeannette Lowry
"The shift from a sales-centric approach to one that is service-oriented can lead to a more organic and sustainable business model. Creating value and serving the community fosters loyalty and trust among clients." - Jeannette Lowry
 
Key Topics:
Critical role that skincare plays in overall well-being.
Importance of using nutrient-dense skincare products.
Differences between beneficial ingredients and harmful chemicals in skincare products.
The shift towards online shopping in the retail landscape.
Lessons on smart consumerism where quality should not come at the expense of affordability.
Importance of understanding product ingredients and their long-term effects on skin health.
The significance of creating a strong online presence and personal brand identity.
Effective communication of who you are, what you offer, and whom you serve to resonate with the target audience.
The shift from a sales-centric approach to a service-oriented model.
Focusing on creating value and serving the community to foster loyalty and trust among clients.
Addressing the interplay between beauty and hormonal changes in women over 45.
Emphasizing the importance of internal health for external beauty.
Highlighting the need for mental and physical self-care to maintain a successful personal and professional life.
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Jeannette Lowry website https://jeanettelowry.com/ for more information. 
Social Media Handles:
Jeanette Facebook - https://www.facebook.com/jeanettebaacklowry
Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
 
Mindset/Goals, Health/Intermittent Fasting, How to make Money, if that interest you, click link https://www.jeanettelowry.com and dive in.

Thursday Jun 20, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon shares the blueprint for hitting six-figure success in your beauty business within just one year. Shara promises to transform your financial goals into reality with a step-by-step strategy that breaks down the seemingly daunting $100,000 target into achievable daily milestones. By working six days a week and seeing just two clients per day, each at $173, you'll see how reachable this goal truly is.
 
Get ready to unlock the secrets of maximizing your income, even with a part-time beauty gig. In this episode, Shara will discuss how to set up your studio for double bookings and offer a range of services like body sculpting and teeth whitening. She shares her personal journey of balancing a full-time job with her thriving beauty business, which led her to hire an assistant due to overwhelming demand. 
 
This episode is packed with insights into the resilience and dedication required to thrive in the beauty industry, demonstrating that a well-structured business model can lead you to significant financial success, even in challenging times.
 
Episode Quotes:
"I promise to transform your financial goals into reality with a step-by-step strategy that breaks down the seemingly daunting $100,000 target into achievable daily milestones." - Shara Gabaldon
"By working six days a week and seeing just two clients per day, each at $173, you'll see how reachable this goal truly is." - Shara Gabaldon
"Get ready to unlock the secrets of maximizing your income, even with a part-time beauty gig." - Shara Gabaldon
"This episode is packed with insights into the resilience and dedication required to thrive in the beauty industry, demonstrating that a well-structured business model can lead you to significant financial success, even in challenging times." - Shara Gabaldon
 
Key Topics:
Breaking down the $100,000 target into achievable daily milestones.
Strategy for working six days a week, seeing two clients per day at $173 each.
Secrets of income maximization.
Setting up a studio to accommodate double bookings.
Offering a range of services such as body sculpting and teeth whitening.
Shara’s experience of balancing a full-time job with a thriving beauty business.
Hiring an assistant due to overwhelming demand.
Insights into the resilience and dedication required to succeed.
Demonstrating the benefits of a well-structured business model, even in challenging times.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Jun 13, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets of effective public relations with the savvy insights of our guest Melinda Jackson, a master of PR in the beauty industry. Transitioning from the bustling entertainment scene of Los Angeles to starting her own firm in Raleigh, Melinda joins Shara to reveal the nuances of fostering genuine connections through organic marketing. As we dive into her expertise, you'll be equipped with the knowledge of how to be the compelling face of your brand, nurturing trust, and rapport with your audience. This conversation is a must-listen for any beauty entrepreneur aiming to captivate their market without spending a fortune on paid promotions.
 
If you have ever wondered how to make your mark in the local beauty scene using the magic of PR then this episode is what you need. Our chat with Melinda is a goldmine of strategies for leveraging media opportunities, especially those that are ripe for the taking in your own backyard. We dissect the art of pitching your unique expertise to news outlets, using seasonal trends as your launchpad, and the importance of tenacity in your PR endeavors. Tune in for an episode packed with actionable advice that will elevate your beauty business, turning local stories into national conversations, and transforming the patience of awaiting media responses into triumphant media coverage.
 
Episode Quotes:
"Organic marketing is about building authentic connections with consumers. It's more than just promotions; it's about creating relationships." — Melinda Jackson
"Personal branding for service providers is crucial. Your story and how you relate to your audience can set you apart in the beauty industry." — Melinda Jackson
"Focusing on the relatability of your brand through storytelling can build trust and rapport with your audience. People connect with stories, not just products." — Melinda Jackson
"Aligning your expertise with seasonal changes or events and offering valuable content to local news outlets can emphasize your relevance and attract local customers." — Melinda Jackson
"Reaching out to local newspapers with seasonally relevant tips or offering your expertise on local lifestyle shows can establish you as a thought leader in your field." — Melinda Jackson
"Persistence is key in PR. Don't be discouraged by a lack of immediate responses. Follow up and brainstorm new ideas with media outlets. Rejection is part of the process, but tenacity can lead to eventual coverage." — Melinda Jackson
"I'm always open to consulting calls or offering advice on PR, regardless of your budget. Helping beauty entrepreneurs grow and succeed through strategic PR is my passion." — Melinda Jackson
 
Key Topics:
Importance of public relations for standing out in a competitive industry.
Building authentic connections through organic marketing.
The significance of personal branding for service providers.
Offering personalized services to foster deeper connections with audiences.
Using storytelling to create genuine relationships and build trust with the audience.
The effectiveness of being the face of the brand in connecting with consumers.
Reaching out to local newspapers and lifestyle shows with relevant expertise.
Overcoming rejection and the importance of persistence.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Melinda Jackson website https://www.melindajacksonpr.com/ for all your PR tips and needs.
 
Social Media Handles:
Melinda Jackson Instagram: https://www.instagram.com/melindajacksonpr/
Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
 
For Melinda Jackson’s services and/or consultation call, visit https://www.melindajacksonpr.com/
 

Thursday Jun 06, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses how you can successfully juggle a full-time job while building a flourishing beauty business on the side. Shara shares her personal journey from a federal government employee to a full-time beauty entrepreneur. You’ll discover practical strategies on maximizing your time, multitasking efficiently, and making the necessary sacrifices to grow your side business without burning out.
 
This episode is packed with actionable insights on generating consistent income, maintaining a solid savings cushion, and cultivating the resilience needed to thrive in self-employment. Learn how to set up a client space that works for you and creative ways to attract clients without poaching them from your current salon job. Plus, get an exclusive sneak peek into Shara’s Get Fully Booked Accelerator program, designed to catapult beauty professionals to new heights of success. Tune in and elevate your beauty business game!
 
Episode Quotes:
"Prioritizing tasks and learning to say no to distractions can free up valuable hours that can be directed towards business growth." - Shara Gabaldon 
 
"Prioritizing tasks and learning to say no to distractions can free up valuable hours that can be directed towards business growth. And maximizing time is not just about working hard; it's about working smart" - Shara Gabaldon 
 
Key Topics:
Challenges of managing a full-time job while pursuing a passion.
Importance of effective time management and strategies.
Necessity of having a solid savings cushion 
Importance of ethical marketing strategies to build and retain clientele.
Creating a welcoming and professional environment for clients.
Emphasizing the right mindset and approach to transition from a stable job to full-time entrepreneurship.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles:
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
 

Thursday May 02, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets on how to supercharge your beauty business through the magic of referrals with insights from our esteemed guest with Brandon Barnum, CEO of HOAcom, as he unveils the secrets behind harnessing the power of relationships and referrals in the beauty industry. With over $500 million in transactions attributed to referrals, Brandon shares his wealth of knowledge on structuring a robust referral process. From practical tools like referral cards and gift certificates to leveraging loyalty rewards, you'll discover actionable strategies that encourage clients to spread the word, leading to heightened customer retention and a thriving clientele.
 
But that's not all—this episode goes beyond individual strategies to explore the broader community impact. Learn the vital importance of building local, trusted networks and how to incorporate community involvement into your business model. Brandon dives into the benefits of hyper-local referral networks, emphasizing partnerships with other businesses and charities for mutual growth. Through compelling anecdotes and real-life examples, Brandon illustrates how integrating various niches, such as beauty services and real estate, can result in substantial mutual benefits. Elevate your business through community connections and partnerships, and see firsthand how giving back can enrich both your professional and personal life.
 
Episode Quotes:
"Harnessing the power of relationships and referrals can supercharge your beauty business, leading to over $500 million in transactions." - Brandon Barnum
"Creating a robust referral process involves practical tools like referral cards and gift certificates, alongside loyalty rewards to encourage clients to spread the word." - Brandon Barnum
"Building local, trusted networks is vital. Incorporate community involvement into your business model to foster mutual growth." - Brandon Barnum
"Partnering with other businesses and charities through hyper-local referral networks can result in substantial mutual benefits, enriching both your professional and personal life." - Brandon Barnum
"Integrating niches such as beauty services and real estate can lead to significant mutual benefits, elevating your business through community connections and partnerships." - Brandon Barnuml
 
Key Topics:
Importance of referrals in driving business growth.
Over $500 million in transactions attributed to referrals.
Practical tools such as referral cards and gift certificates and leveraging loyalty rewards to encourage client referrals.
Strategies for client retention and building a thriving clientele and incorporating community involvement into the business model.
Benefits of hyper-local referral networks and partnering with other businesses and charities.
Examples of integrating various niches like beauty services and real estate.
The mutual benefits of community connections and partnerships.
How community involvement can enrich both professional and personal life.
Real-life examples and anecdotes illustrating these benefits.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Brandon Barnum’s Website: https://hoa.com/ | https://tcichampions.com/ for all their work.
 
Social Media Handles: 
Brandon Barnum’s Linkedin: https://www.linkedin.com/in/brandonbarnum/
 
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Grab yourself a strategy call with  Brandon Barnum https://calendly.com/bbarnum/hoa30min?month=2024-07

Thursday Apr 18, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets on how to transform your beauty business by mastering its financial management with insights from our esteemed guest Jen Patterson, an expert money coach for entrepreneurs, who uncovers the essential financial foundations every beauty entrepreneur needs to know. From setting up your bank accounts and paying yourself properly to organizing your bookkeeping and saving for taxes, Jen shares the nitty-gritty details that can prevent stress and burnout. Discover the power of scheduling a weekly money power hour to stay on top of your finances and focus on what you truly love in your business.
 
Gain clarity on financial management by looking at each business dollar as a tool for intentional allocation. Jen walks us through breaking down each dollar into cents, making it easier to allocate funds for taxes, personal income, and operating expenses. Learn the importance of building positive money habits and how your childhood experiences shape your financial behaviors. By being proactive with finances, Jen explains how you can reduce stress, increase productivity, and foster a healthier relationship with money. This episode promises to equip you with actionable insights to ensure long-term growth and financial stability for your beauty business.
 
Episode Quotes:
"The nitty-gritty details that can prevent stress and burnout from setting up your bank accounts and paying yourself properly to organizing your bookkeeping and saving for taxes." - Jen Patterson
"Discover the power of scheduling a weekly money power hour to stay on top of your finances and focus on what you truly love in your business." - Jen Patterson
"Gain clarity on financial management by looking at each business dollar as a tool for intentional allocation." - Jen Patterson
"Breaking down each dollar into cents, making it easier to allocate funds for taxes, personal income, and operating expenses." - Jen Patterson
"Learn the importance of building positive money habits and how your childhood experiences shape your financial behaviors." - Jen Patterson
"By being proactive with finances, you can reduce stress, increase productivity, and foster a healthier relationship with money." - Jen Patterson
 
Key Topics:
Mastering essential financial foundations and properly setting up business bank accounts.
Effective organization of bookkeeping practices and guidelines for paying oneself as a business owner.
Simplifying the allocation of funds for various expenses and strategies for saving money for taxes.
The importance of scheduling a weekly session to manage finances and power of viewing each dollar as a tool for intentional allocation. 
Understanding the influence of childhood experiences on financial behaviors and building and maintaining healthy financial habits.
Reducing stress and increasing productivity through proactive financial practices while ensuring sustainable growth and financial stability for beauty businesses.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Jen Patterson’s Website: https://www.dollardivas.org/ for all her work and freebies.
 
Social Media Handles: 
Jen Patterson’s Instagram: https://www.instagram.com/jenpaterson.biz/
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Grab yourself Jen Patterson’s Simple Money Roadmap https://www.dollardivas.org/simplemoneyroadmap

Thursday Apr 04, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets on this analogy  where “meeting a friend for coffee, only this time, it's your brand reaching out to your audience” with insights from our esteemed guest Calvina Nguyen, who brings a wealth of experience from the design and branding world. Calvina shares her inspiring journey from working in agencies to combining her design skills with her passion for photography to build her brand, Spark. This episode unpacks the importance of giving a voice to marginalized communities and making branding tools accessible to small businesses. Calvina emphasizes the need for small business owners to arm themselves with the necessary tools and knowledge to stay nimble in today’s demanding market.
Crafting a strong brand identity is more than just choosing the right logo or color scheme—it's about creating genuine, meaningful connections. Calvina and Shara explore the critical role of understanding your target audience and the platforms best suited for your message. Whether it's your website, social media, or marketing materials, Calvina illustrates how these elements serve as vital touchpoints for effective communication. Through this discussion, Calvina and Shara highlight the emotional impact of visual elements and the necessity for authenticity in every interaction.
We also dive into the world of DIY design and the importance of embracing imperfections. Calvina introduces her new Canva course, tailored for virtual assistants and entrepreneurs, simplifying the design process even for beginners. Additionally, we provide valuable insights for beauty business professionals, emphasizing continuous learning and growth. Tune in to discover actionable steps to achieve significant financial milestones and consider joining the Get Only Booked Accelerator program for further advancement in your beauty business journey.
 
Episode Quotes:
"Imagine meeting a friend for coffee, only this time, it's your brand reaching out to your audience." - Calvina Nguyen
"Combining my design skills with my passion for photography to build my brand, Spark, has been an incredible journey." - Calvina Nguyen
"It's essential to give a voice to marginalized communities and make branding tools accessible to small businesses." - Calvina Nguyen
"Small business owners need to arm themselves with the necessary tools and knowledge to stay nimble in today’s demanding market." - Calvina Nguyen
"Crafting a strong brand identity is more than just choosing the right logo or color scheme—it's about creating genuine, meaningful connections." - Calvina Nguyen
"Understanding your target audience and the platforms best suited for your message is critical for effective communication." - Calvina Nguyen
"The emotional impact of visual elements and the necessity for authenticity in every interaction cannot be overstated." - Calvina Nguyen
"Embracing imperfections in DIY design can be powerful. My new Canva course is tailored to simplify the design process for virtual assistants and entrepreneurs." - Calvina Nguyen
"Continuous learning and growth are crucial, especially for beauty business professionals looking to achieve significant financial milestones." - Calvina Nguyen
"Consider joining the Get Only Booked Accelerator program to advance further in your beauty business journey." - Calvina Nguyen
 
Key Topics:
Comparing brand outreach to meeting a friend for coffee and transitioning from agency work to building her brand, Spark.
Combining design skills with photography passion.
Importance of giving a voice to marginalized communities and making branding tools accessible to small businesses (necessity for small business owners to have tools and knowledge to stay nimble in the market).
Role of visual elements and authenticity and crafting a strong brand identity through genuine, meaningful connections.
Importance of knowing the target audience and choosing the right platforms for effective communication.
Simplifying design for beginners through her Canva course.
Embracing imperfections in DIY design.
Continuous learning and growth in the beauty industry for further advancement opportunities for beauty business professionals.  
Actionable steps for achieving financial milestones.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Calvina Nguyen Website: https://calvinaphotography.com/ to see her work.
 
Social Media Handles: 
Calvina Nguyen Instagram: https://www.instagram.com/calvina/
Calvina Nguyen Linkedin: https://www.linkedin.com/in/calvinanguyen/
Calvina Nguyen Facebook: https://www.facebook.com/calvinaphotography/
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Grab yourself Calvina Nguyen’s Freebie https://calvinaphotography.com/brand-photography-quickstart-guide/
 

Thursday Mar 28, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses the secrets of how a simple document can save your beauty business from potential pitfalls. Consent forms are not just bureaucratic hurdles but essential tools for safeguarding both you and your clients. Shara focuses on the five crucial elements every consent form must have. From basic personal details to vital medical history, Shara, your guide to the beauty industry, emphasizes why these components are indispensable. These forms aren't just about collecting information; they act as a contract that ensures clear communication and sets expectations right from the start.
Imagine performing a hyaluron pen treatment and inadvertently triggering a herpes outbreak. Knowing your client's medical history can prevent such scenarios, protecting their well-being and your reputation. Shara shares actionable insights and practical advice to elevate your consent forms from mere formalities to powerful safeguards. Tune in to learn how you can shield your beauty business from unexpected challenges while offering your clients the best care possible.
 
Episode Quotes:
"Consent forms are not just bureaucratic hurdles but essential tools for safeguarding both you and your clients." - Shara Gabaldon
"From basic personal details to vital medical history, these components are indispensable." - Shara Gabaldon
"These forms aren't just about collecting information; they act as a contract that ensures clear communication and sets expectations right from the start." - Shara Gabaldon
"Knowing your client's medical history can prevent such scenarios, protecting their well-being and your reputation." - Shara Gabaldon
"Tune in to learn how you can shield your beauty business from unexpected challenges while offering your clients the best care possible." - Shara Gabaldon
 
Key Topics:
Highlighting consent forms as essential tools for safeguarding beauty businesses and clients.
Detailing the five crucial elements every consent form must have, including basic personal details and vital medical history.
Emphasizing that consent forms are more than just information collection—they act as contracts that ensure clear communication and set expectations.
Using client medical history to prevent issues, such as triggering a herpes outbreak during a hyaluron pen treatment.
Offering tips to transform consent forms from mere formalities into powerful safeguards for beauty businesses.
Strategies for shielding beauty businesses from unexpected challenges while providing the best care for clients.
 
Resources:
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