Beauty Business Breakthroughs

Welcome to Beauty Business Breakthroughs, the ultimate podcast for beauty service providers looking to level up their businesses. Join your host, Shara, a renowned beauty business coach and industry expert, as she shares her invaluable insights and strategies for success. With a proven track record of running a six-figure beauty service business and building a multi-million dollar online beauty academy, Shara is here to guide you towards achieving your own professional and financial goals. Each episode features in-depth interviews with industry leaders, practical tips and tricks, and actionable advice that you can implement right away. Whether you’re a seasoned beauty professional or just starting out, this podcast is your go-to resource for all things beauty business. Get ready to take your career to the next level with Beauty Business Breakthroughs!

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Episodes

Thursday Mar 21, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets on how how a former backup dancer turned the challenges of new motherhood into a thriving online beauty business with insights from our esteemed guest Claude Racine, who transitioned from the entertainment world in Montreal to Las Vegas, launching a skincare and makeup brand during the pandemic. Battling postpartum depression and the pressures of motherhood, she discovered a renewed sense of purpose and energy through her business. Claude's journey offers a candid look at the intersection of mental health, personal fulfillment, and professional success for high-achieving women.
Discover the transformative power of mentorship and personal growth as Claude and Shara explore the importance of self-care and finding balance amid life's demands. Claude shares her inspiring story of overcoming health challenges, reversing an autoimmune disease, and shedding weight with the guidance of a functional nutritionist. We dive into how mentors can expedite success, provide invaluable support, and how sharing personal experiences can help others make better decisions. From health crises to business triumphs, Claude's narrative underscores the critical role mentors play in accelerating personal and professional growth.
Join us as we emphasize the significance of personal presentation in the beauty and wellness industry. Hear firsthand how daily self-care routines, like showering and applying makeup, can elevate productivity and self-esteem, even when working from home. We highlight the importance of consistency in tracking fitness and beauty goals, maintaining the same conditions to reflect true progress. Claude's story reinforces the idea that caring for oneself is essential for achieving both personal and professional success, offering practical insights and empowering stories that are sure to inspire.
 
Episode Quotes:
"I transitioned from the entertainment world in Montreal to Las Vegas, launching a skincare and makeup brand during the pandemic." - Claude Racine
"Battling postpartum depression and the pressures of motherhood, I discovered a renewed sense of purpose and energy through my business." - Claude Racine
"My journey offers a candid look at the intersection of mental health, personal fulfillment, and professional success for high-achieving women." - Claude Racine
"Discover the transformative power of mentorship and personal growth as we explore the importance of self-care and finding balance amid life's demands." - Claude Racine
"I share my inspiring story of overcoming health challenges, reversing an autoimmune disease, and shedding weight with the guidance of a functional nutritionist." - Claude Racine
"My narrative underscores the critical role mentors play in accelerating personal and professional growth." - Claude Racine
"Daily self-care routines, like showering and applying makeup, can elevate productivity and self-esteem, even when working from home." - Claude Racine
"Consistency in tracking fitness and beauty goals is crucial, maintaining the same conditions to reflect true progress." - Claude Racine
"Caring for oneself is essential for achieving both personal and professional success, offering practical insights and empowering stories that are sure to inspire." - Claude Racine
 
Key Topics:
Claude's journey from being a backup dancer in Montreal to launching a skincare and makeup brand in Las Vegas and how she turned the challenges of new motherhood into a thriving online beauty business during the pandemic.
Battling postpartum depression and finding a renewed sense of purpose and energy through her business.
The transformative power of mentorship, the importance of self-care, and finding balance amid life's demands. And how mentors can expedite success and provide invaluable support.
Claude's story of reversing an autoimmune disease and shedding weight with the guidance of a functional nutritionist.
The impact of daily self-care routines, like showering and applying makeup, on productivity and self-esteem, even when working from home.
The importance of consistency in tracking fitness and beauty goals to reflect true progress and the idea of caring for oneself is essential for achieving both personal and professional success.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Claude Racine Website: https://www.glowupwithclaude.com/ to learn more about what she does and offers.
 
Social Media Handles: 
Claude Racine Instagram: https://www.instagram.com/glowupwithclaude/
Claude Racine Linkedin: https://www.linkedin.com/in/claude-racine-34774b249/
Claude Racine Facebook: https://www.facebook.com/cracine
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Check out Claude Racine’s youtube for more inspiration https://www.youtube.com/@glowupwithclaude

Thursday Mar 14, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses the secrets of how to transform your beauty business with high-performing ads. Shara unravels the secrets behind successful Facebook and Instagram ad campaigns as we dive into nearly four years of hands-on experience. she’ll share why your ads might be missing the mark and, more importantly, how to fix them by targeting your audience with precision. Get insights into understanding your ideal client avatar—from location to specific demographics—and learn why these details are crucial for meaningful engagement. Plus, Shara will compare Facebook/Instagram ads to Google ads, discussing how to strategically place your ads for the best ROI.
 
Think organic marketing is enough? Learn from our transition to paid ads for online courses and the transformative lessons it brought. Shara will highlight the power of clear, simple graphics that catch the eye without overwhelming your audience and why detailed information should be in the copy, not on the graphic. With a proven success rate of up to $12 earned for every dollar spent, you'll understand the necessity of actively managing and adjusting your ad campaigns for ongoing success. Tune in to optimize your beauty business ads and see your efforts flourish like never before.
 
Episode Quotes:
"Why your ads might be missing the mark and, more importantly, how to fix them by targeting your audience with precision." - Shara Gabaldon
"Insights into understanding your ideal client avatar—from location to specific demographics—and learn why these details are crucial for meaningful engagement." - Shara Gabaldon
"Power of comparing Facebook/Instagram ads to Google ads, and discussing how to strategically place your ads for the best ROI." - Shara Gabaldon
"It’s more than organic marketing, learn from our transition to paid ads for online courses and the transformative lessons it brought." - Shara Gabaldon
"Highlighting the power of clear, simple graphics that catch the eye without overwhelming your audience and why detailed information should be in the copy, not on the graphic." - Shara Gabaldon
"With a proven success rate of up to $12 earned for every dollar spent, you'll understand the necessity of actively managing and adjusting your ad campaigns for ongoing success." - Shara Gabaldon
"Ready to transform your beauty business with high-performing ads? Discover the secrets behind successful Facebook and Instagram ad campaigns as we delve into nearly four years of hands-on experience." - Shara Gabaldon
"Tune in to optimize your beauty business ads and see your efforts flourish like never before." - Shara Gabaldon
 
Key Topics:
Strategies to transform beauty businesses using effective ad campaigns.
Insights gained from nearly four years of hands-on experience and lessons learned from moving to paid ads for online courses.
Techniques for targeting ads to specific audience segments for better engagement and common reasons why ads might miss the mark and how to correct them.
Analysis of the differences and strategic placement for optimal ROI and importance of demographics and location in defining and targeting the ideal client.
The impact of clear, simple graphics and the placement of detailed information in the ad copy and necessity of actively managing and adjusting ad campaigns for continuous success.
Highlighting a success rate of up to $12 earned for every dollar spent.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Mar 07, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets on how to transform life's challenges into a thriving business with insights from our esteemed guest Natalie Guzman, an inspiring entrepreneur who turned her high-risk pregnancy and unsupportive job situation into a prosperous venture as a virtual assistant. Learn how Natalie navigated the lack of maternity leave in Florida and scaled her business into a six-figure agency within just three months. Natalie’s journey is a testament to the power of strategic planning and determination, providing you with actionable insights on creating duplicable plans and training teams to support other entrepreneurs effectively.
 
We also dive into the strategic world of virtual assistants and how they can revolutionize your business operations. Discover the importance of delegating recurring tasks to maximize efficiency and save time. From setting up Standard Operating Procedures (SOPs) to customizable packages and retainer-based pricing, this episode equips you with the knowledge to integrate virtual assistants seamlessly into your business. Whether you're starting out or looking to optimize your existing processes, Natalie's practical advice will help you elevate your beauty business to new heights. Tune in now and unlock the potential of virtual assistants!
 
Episode Quotes:
"I turned my high-risk pregnancy and an unsupportive job into a thriving business as a virtual assistant." - Natalie Guzman
"In just three months, I scaled my business into a six-figure agency." - Natalie Guzman
"Navigating the lack of maternity leave in Florida was a challenge, but strategic planning and determination made it possible." - Natalie Guzman
"Virtual assistants can revolutionize your business operations by handling recurring tasks and maximizing efficiency." - Natalie Guzman
"Delegating recurring tasks allows you to save time and focus on growing your business." - Natalie Guzman
"Setting up SOPs is crucial for integrating virtual assistants seamlessly into your business." - Natalie Guzman
"Offering customizable packages and retainer-based pricing helps meet the diverse needs of clients." - Natalie Guzman
"My journey is a testament to the power of creating duplicable plans and training teams to support other entrepreneurs effectively." - Natalie Guzman
 
Key Topics:
How Natalie turned her high-risk pregnancy and unsupportive job into a successful virtual assistant business.
Strategies Natalie used to handle the lack of maternity leave in Florida and steps Natalie took to scale her business into a six-figure agency within three months.
The importance of strategic planning and determination in overcoming challenges and achieving success.
How to create duplicable business plans and train teams to support other entrepreneurs.
How virtual assistants can revolutionize business operations and improve efficiency and the benefits of delegating recurring tasks to save time and focus on growth.
The importance of SOPs in integrating virtual assistants into your business and offering customizable service packages and retainer-based pricing to meet client needs.
Practical advice on starting and optimizing business processes to elevate a beauty business.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Natalie Guzman Website: https://www.nadora.org/ to learn more about VA’s and what Nadora does and offers.
 
Social Media Handles: 
Natalie Guzman Instagram: https://www.instagram.com/nadora_23/
Natalie Guzman Linkedin: https://www.linkedin.com/in/phillip-stemann/
Natalie Guzman Facebook: https://www.facebook.com/nadora360
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Check out the services offered by Natalie Guzman in Nadora https://www.nadora.org/

Thursday Feb 29, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses the secrets of how you can provide a seamless booking experience that keeps your beauty clients coming back for more. Shara unravels the secrets to mastering the art of booking for beauty service professionals. From the flexibility of multiple booking avenues—be it online, phone, text, or DM—to the strategic advantages of understanding your ideal client’s preferences, this episode is packed with actionable insights. Shara will guide you on how to leverage apps like Google Phone to manage communications efficiently and the importance of scheduling repeat appointments to boost client retention.
Discover best practices for creating a frictionless booking process that includes transparent availability and easy-to-access booking links, especially on social media platforms like Instagram and Facebook. Shara also discusses the necessity of flexible hours and appointment lengths, using client polls to find optimal times, and the advantages of digital forms to simplify operations. As a bonus, learn about the Get Fully Booked Accelerator Program, designed to catapult your beauty business to a revenue target of $10k per month. Tune in now to start streamlining your booking process and accelerating your business success!
 
Episode Quotes:
"Providing flexibility through multiple booking avenues—whether online, phone, text, or DM—ensures that you meet your clients where they are most comfortable, enhancing their overall experience." - Shara Gabaldon
"Knowing your ideal client's preferences can give you a strategic advantage in tailoring your booking process to their needs, ensuring they keep coming back." - Shara Gabaldon
"Apps like Google Phone can streamline your communication, making it easier to manage bookings and stay organized." - Shara Gabaldon
"Encouraging clients to schedule repeat appointments not only boosts retention but also builds a loyal client base." - Shara Gabaldon
"Transparent availability and easy-to-access booking links, especially on social media platforms like Instagram and Facebook, can significantly reduce booking friction." - Shara Gabaldon
"Offering flexible hours and varying appointment lengths, and using client polls to find optimal times, can make your services more accessible and convenient for clients." - Shara Gabaldon
"Digital forms can streamline your operations, making it easier for clients to book and for you to manage their information efficiently." - Shara Gabaldon
"The Get Fully Booked Accelerator Program is designed to help beauty businesses reach a revenue target of $10k per month, providing the tools and strategies needed for success." - Shara Gabaldon
 
Key Topics:
Flexibility in booking methods, including online, phone, text, and direct messages (DMs) and strategies for creating a smooth and efficient booking process to enhance client retention.
Using apps like Google Phone to manage communications and bookings efficiently and the importance of knowing and catering to the preferences of your ideal clients.
Creating a frictionless booking process with transparent availability and accessible booking links on social media platforms like Instagram and Facebook and benefits of encouraging clients to book repeat appointments to increase retention.
Offering flexible scheduling options and using client polls to determine optimal appointment times and utilizing digital forms to simplify booking operations and manage client information.
An overview of the program designed to help beauty businesses achieve a revenue target of $10k per month.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Feb 22, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets behind transforming your beauty business website into a magnet for potential customers with just a few strategic SEO tweaks with insights from our esteemed guest h Philip Stemann, an SEO expert hailing from Denmark, who shares his intriguing journey from a teenage programmer to a seasoned SEO specialist. Discover how to create service-tailored content that not only boosts your online visibility but also converts visitors into loyal clients. Philip's insights break down the complexities of SEO into easy, actionable steps that any beauty business owner can implement.
Beyond the basics, this episode dives into the power of high-quality content, the importance of a compelling call to action (CTA), and the benefits of utilizing Google Search Console to optimize your site. Philip also shares advanced techniques such as internal link building and acquiring backlinks, shedding light on when it might be time to consult an SEO expert for a comprehensive site audit. Tune in for a wealth of practical advice designed to elevate your beauty business and stay ahead of the competition through strategic SEO practices.
 
Episode Quotes:
"When you create content that is specifically tailored to your services, you're not just increasing your online visibility; you're also engaging your visitors in a way that turns them into loyal clients." - Philip Stemann
"SEO doesn't have to be complex. By breaking it down into easy, actionable steps, any beauty business owner can start to see improvements in their website's performance." - Philip Stemann
"High-quality content is the backbone of any successful SEO strategy. It's what keeps your audience engaged and coming back for more." - Philip Stemann
"A compelling call to action is crucial. It guides your visitors on what to do next, whether it's booking a service or signing up for a newsletter." - Philip Stemann
"Google Search Console is an invaluable tool for optimizing your site. It provides insights into how your site is performing and what areas need improvement." - Philip Stemann
"Internal link building and acquiring backlinks are advanced techniques that can significantly boost your site's authority and ranking. Knowing when to consult an SEO expert for a comprehensive site audit can make all the difference." - Philip Stemann
 
Key Topics:
Strategic SEO tweaks to attract potential customers.
From a teenage programmer to a seasoned SEO specialist.
Boosting online visibility and converting visitors into loyal clients.
Breaking down complex SEO concepts into easy, actionable steps for beauty business owners.
The power and importance of high-quality content in SEO strategies.
The significance of a strong CTA in guiding visitors.
Benefits and utilization of Google Search Console for site optimization.
Internal link building and acquiring backlinks.
Knowing when to consult an SEO expert for a comprehensive site audit.
Tips and strategies for staying ahead of the competition through effective SEO practices.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Philip Stemann Website: https://phillipstemann.com/ to learn more on SEO and get connected.
 
Social Media Handles: 
Philip Stemann Instagram: https://www.instagram.com/pstemann/ 
 
Philip Stemann Linkedin: https://www.linkedin.com/in/phillip-stemann/
 
Philip Stemann Facebook: https://www.facebook.com/photo/?fbid=393062516375224&set=a.393062469708562
 
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
 
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Check out all of Philip Stemann’s SEO Tool reviews, https://www.youtube.com/phillipstemann on his YouTube channel.

Thursday Feb 15, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses the secrets of perfect timing for your beauty business ads. Discover how strategic ad placement can propel your beauty business forward. From introducing new services like a seamless transition from lashes to other beauty treatments, to leveraging seasonal promotions such as New Year offers or Father's Day specials, she'll reveal top strategies to re-engage current clients and attract new ones. Boost your visibility and client engagement by tuning in to our discussion on the most effective moments to run your ads.
Join Shara offers actionable insights that can elevate your business to new heights. She invites you to join our Get Fully Booked Accelerator program, designed to help you achieve $10K per month and beyond. Learn how to maximize your marketing efforts, stay inspired, and continue making significant strides in your beauty business journey. Send a direct message with the word "success" to Lux Beauty and Body Co. on Instagram for more details. Get ready to transform your business and achieve the success you've always envisioned!
 
Episode Quotes:
"Unlock the secrets of perfect timing for your beauty business ads and propel your business forward." - Shara Gabaldon
"Strategic ad placement can introduce new services and seamlessly transition from lashes to other beauty treatments." - Shara Gabaldon
"Leverage seasonal promotions like New Year offers or Father's Day specials to re-engage current clients and attract new ones." - Shara Gabaldon
"Boost your visibility and client engagement by tuning in to our discussion on the most effective moments to run your ads." - Shara Gabaldon
"Our Beauty Business Breakthroughs offer actionable insights to elevate your business to new heights." - Shara Gabaldon
"Join our Get Fully Booked Accelerator program to help you achieve $10K per month and beyond." - Shara Gabaldon
"Maximize your marketing efforts, stay inspired, and continue making significant strides in your beauty business journey." - Shara Gabaldon
"Get ready to transform your business and achieve the success you've always envisioned!" - Shara Gabaldon
 
Key Topics:
Strategies for perfect timing in ad placement to enhance business growth.
The impact of well-placed ads in propelling a beauty business forward.
Transitioning from offering lashes to other beauty treatments.
Utilizing promotions like New Year offers and Father's Day specials to attract and re-engage clients.
Boosting visibility and engagement with effective ad timing.
Providing insights to elevate beauty businesses.
A program designed to help achieve $10K per month and beyond.
Tips on maximizing marketing efforts and staying inspired.
Making significant strides in the beauty business journey.
Encouragement to send a direct message with "success" to Lux Beauty and Body Co. on Instagram for more information on transforming the business.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Feb 08, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets behind mastering SEO and social media algorithms with insights from our esteemed guest Deidre Andrews, a marketing veteran with nearly 20 years of experience. Listen to her transformative journey from corporate advertising to helping small businesses succeed, including her remarkable success story of boosting her family’s dance studio clientele by 70% in a single year. Deidre’s expertise in advertising can turn any struggling beauty business into a thriving venture, and she’s here to share the strategies that made it happen.
We dive into the complexities and unpredictable nature of social media growth while highlighting the persistent efforts required for effective SEO optimization. Deidre provides valuable tips on overcoming stagnant growth and understanding the critical role of brand awareness and paid ads in building long-term customer trust and recognition. Also, learn how combining organic and paid strategies can significantly enhance visibility and customer engagement.
Maximize your advertising budget with actionable strategies discussed in our episode, including the benefits of Google Ads for immediate visibility and effective retargeting. Understand the importance of tracking customer acquisition and lifetime value to ensure profitability. Join us as we introduce the Get Only Booked Accelerator program, a game-changer for beauty professionals aiming for exceptional growth. Reach out to Lux Beauty and Body Co. on Instagram with the word "success" to start your journey toward a flourishing beauty business. Discover how to elevate your beauty business to new heights with this episode.
Episode Quotes:
"From corporate advertising to helping small businesses succeed, my journey has been all about transformation and growth." - Deidre Andrews
"Boosting my family’s dance studio clientele by 70% in a single year showed me the power of strategic marketing and dedication." - Deidre Andrews
"Understanding the unpredictable nature of social media growth and the persistent efforts required for SEO optimization is key to success." - Deidre Andrews
"Brand awareness and paid ads are crucial in building long-term customer trust and recognition." - Deidre Andrews
"Combining organic and paid strategies can significantly enhance visibility and customer engagement." - Deidre Andrews
"Google Ads offer immediate visibility and effective retargeting, making them a valuable tool for maximizing your advertising budget." - Deidre Andrews 
"Tracking customer acquisition and lifetime value is essential to ensure the profitability of your marketing efforts." - Deidre Andrews
 
Key Topics:
Transition from corporate advertising to small business success.
Success story of boosting family’s dance studio clientele by 70% in a year.
Strategies to turn struggling beauty businesses into thriving ventures.
Complexities and unpredictable nature of social media growth.
Persistent efforts required for effective SEO optimization and overcoming stagnant growth.
Importance of brand awareness in building customer trust and recognition.
Role of paid ads in long-term business success and enhancing visibility and customer engagement through a combination of organic and paid marketing strategies.
Benefits of Google Ads for immediate visibility and effective retargeting.
Strategies for maximizing the effectiveness of advertising budgets.
Importance of tracking customer acquisition and lifetime value for ensuring profitability.
Introduction to the Get Only Booked Accelerator program for beauty professionals aiming for growth.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Jan 25, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets of  how you can transform a modest $5,000 in sales to a staggering $70,000 in just one month with insights from our esteemed guest and marketing expert Jana Bishop who unveils her journey from being overwhelmed by social media ads to mastering Facebook and Instagram advertising like a pro. Join us on Beauty Business Breakthroughs as Jana shares her story and offers invaluable advice to help you unlock the hidden potential of social media advertising for your beauty business.
 
Learn the secrets behind optimizing your ad spend and increasing effectiveness with essential tools and strategies. Discover the power of retargeting and the Facebook pixel, and how the Tech Check course can simplify the process of setting up your ad campaigns for success. Jana's experiences provide a relatable roadmap, showing how even a small business can see substantial growth by laying a solid foundation in ad management.
 
In this episode, Shara and Jana explore how versatile Facebook and Instagram ads can be across different business types, from services to e-commerce to coaching. Jana walks us through the Instagram Ads Bundle and its invaluable tools, like the Ad Copy Generator and Ads Budget Calculator. With tips on crafting compelling ad copy and smart budgeting strategies, this episode is a treasure trove of insights for female entrepreneurs aiming to scale their beauty businesses effectively and sustainably. Don’t miss out on these expert strategies to elevate your marketing game!
 
Episode Quotes:
"What if you could transform a modest $5,000 in sales to a staggering $70,000 in just one month? It's possible with the right social media advertising strategies." - Jana Bishop
 
"I went from being overwhelmed by social media ads to mastering Facebook and Instagram advertising like a pro." - Jana Bishop
 
"Unlock the hidden potential of social media advertising for your beauty business with these invaluable tips and strategies." - Jana Bishop
 
"Optimizing your ad spend and increasing effectiveness is crucial, and essential tools and strategies can make all the difference." - Jana Bishop
 
"Retargeting and the Facebook pixel are powerful tools that can simplify the process of setting up your ad campaigns for success." - Jana Bishop
 
"Even a small business can see substantial growth by laying a solid foundation in ad management." - Jana Bishop
 
"Facebook and Instagram ads are incredibly versatile, suitable for services, e-commerce, and coaching businesses alike." - Jana Bishop
 
"The Instagram Ads Bundle, including the Ad Copy Generator and Ads Budget Calculator, is invaluable for crafting compelling ad copy and smart budgeting." - Jana Bishop
 
"Female entrepreneurs can effectively and sustainably scale their beauty businesses with the right marketing strategies." - Jana Bishop
 
Key Takeaways:
How to increase sales from $5,000 to $70,000 in one month through effective social media advertising.
Jana's personal journey from struggling with social media ads to mastering Facebook and Instagram advertising.
Secrets to optimizing ad spend and increasing effectiveness using essential tools and strategies.
The importance and power of retargeting and the Facebook pixel in ad campaigns.
How the Tech Check course can simplify setting up ad campaigns for success.
Building a solid foundation in ad management for substantial business growth.
The versatility of Facebook and Instagram ads across different business types, including services, e-commerce, and coaching.
Utilizing the Instagram Ads Bundle, including tools like the Ad Copy Generator and Ads Budget Calculator.
Tips for crafting compelling ad copy and smart budgeting strategies.
Strategies for female entrepreneurs to effectively and sustainably scale their beauty businesses.
 
Resources:
Visit https://www.jbctrainings.com/jbc-link-in-bio for all your favorite ads coach details.
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Jana Bishop Instagram - https://www.instagram.com/thejanabishop/
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
JBC Ads Membership https://www.skool.com/jbc-trainings-2692/about
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

Thursday Jan 18, 2024

In this episode of Beauty Business Breakthroughs, We unlock the secrets of  how a shift in career can lead to greater success and satisfaction with insights and captivating stories from our esteemed guest Chad Hufford, who left his biochemistry studies and a potential medical career to build a flourishing wealth management firm in Anchorage, Alaska. Through Chad's personal journey, you'll learn how he balanced his desire for family time with his entrepreneurial ambitions, starting with a fitness training business that catered to Olympians and professional athletes, and eventually transitioning to manage nearly half a billion dollars for clients nationwide.
 
In this episode, Shara and Chad also uncover the secret to building lasting client relationships in both the financial and beauty industries. Chad and Shara share valuable insights and personal anecdotes on moving from simply providing a service to becoming a trusted advisor. From remembering significant dates to sending thoughtful gestures, discover practical tips for deepening client connections and boosting their confidence. Tune in for invaluable advice on how small actions can create meaningful and loyal customer relationships, whether you're in finance or beauty, this episode is a must listen.
 
Episode Quotes:
""I left my biochemistry studies and a potential medical career to build a wealth management firm in Anchorage, Alaska." - Chad Hufford
"Balancing my desire for family time with entrepreneurial ambitions led me to start a fitness training business for Olympians and professional athletes." - Chad Hufford
"Transitioning from simply providing a service to becoming a trusted advisor is key in both the financial and beauty industries." - Chad Hufford
"Remembering significant dates and sending thoughtful gestures can deepen client connections and boost their confidence." - Chad Hufford
"Small actions can create meaningful and loyal customer relationships, whether you're in finance or beauty." - Chad Hufford
"Managing nearly half a billion dollars for clients nationwide was a journey that started 
 
Key Topics:
Transitioning from biochemistry studies and a potential medical career to wealth management.
Building a successful wealth management firm in Anchorage, Alaska.
Starting a fitness training business catering to Olympians and professional athletes while Balancing family time with entrepreneurial ambitions.
Managing nearly half a billion dollars for clients nationwide.
Techniques for building lasting client relationships in the financial and beauty industries and Transitioning from providing a service to becoming a trusted advisor.
Remembering significant dates and sending thoughtful gestures; Deepening client connections and boosting their confidence through small actions.
Strategies applicable to both finance and beauty industries for creating meaningful and loyal customer relationships.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
Chad Hufford Website: https://www.veritasalaska.com/ to learn more and get connected.
 
Social Media Handles: 
Chad Hufford Instagram: https://www.instagram.com/veritas.alaska/
Chad Hufford Linkedin: https://www.linkedin.com/in/chad-hufford-066208100/
Chad Hufford Facebook: https://www.facebook.com/VeritasWealthManagement/
Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/
 
Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track
Visit Chad Hufford’s Website: http://www.veritasalaska.com to stay up to date with our events, articles, videos or even book an appointment with one of our financial professionals.

Thursday Jan 11, 2024

In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses why some beauty businesses thrive while others struggle to retain clients. If you ever wondered then here’s your chance to discover the game-changing strategy that can elevate your customer service: really listening to your client's needs. Shara shares a personal story about a service she stopped using and how the business's lack of response not only confirmed her decision but also highlighted the critical importance of client feedback. This episode dives into practical tips for asking for and graciously accepting client feedback to fine-tune your services and stand out, especially during the hectic holiday season.
 
Join Shara as she breaks down actionable strategies to enhance your customer service skills, making your beauty business a client favorite. With insights from real-life experiences and industry experts, this episode is packed with valuable advice that can transform your approach to client interactions. Whether you're a seasoned beauty pro or just starting your journey, this episode is your ultimate guide to mastering client communication and leveraging feedback to refine your business practices. Don't miss out on learning how to keep your clients coming back for more, setting you apart from the competition.
 
Episode Quotes:
"Really listening to your client's needs can be a game-changer for your beauty business." - Shara Gabaldon
"I stopped using a service because the business's lack of response confirmed my decision. It highlighted how crucial client feedback is." - Shara Gabaldon
"Asking for and graciously accepting client feedback can help fine-tune your services and make you stand out, especially during the hectic holiday season." - Shara Gabaldon
"Enhancing your customer service skills can transform your beauty business into a client favorite." - Shara Gabaldon
"Leveraging feedback to refine your business practices is key to keeping clients coming back for more and setting you apart from the competition." - Shara Gabaldon
 
Key Topics:
Emphasizing the significance of truly understanding and addressing client needs and power of using feedback to enhance and refine services.
The critical role of client feedback in retaining customers and improving services as well as Practical tips on how to solicit and graciously accept feedback from clients.
Personal anecdote illustrating the consequences of ignoring client feedback.
Strategies to improve customer service and make a beauty business a client favorite.
Power of sharing experiences and insights from the beauty industry to provide valuable advice.
Specific advice on standing out and maintaining excellent service during the busy holiday season.
Mastering the art of client communication to build and maintain strong client relationships.
Techniques to differentiate a beauty business from the competition and keep clients returning.
 
Resources:
Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program.
 
Social Media Handles: 
Instagram - https://www.instagram.com/luxebeautyandbodyco/
Facebook - https://www.facebook.com/LuxeBeautyNBodyCo
 
Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track

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