Beauty Business Breakthroughs

“This Could Replace My Job”: How Griselda Perkins Built a Multi-Room Spa After the Military

Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job.
But after finding Luxe and enrolling in her first training, she had one thought:“This could replace my job.”
Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next generation of providers.
In this episode, Griselda shares:
The Luxe courses that gave her permission and structure to start — even as a total beginner
How she scaled to consistent $4K+ months while still working full-time
Her client experience strategy that’s bringing in families, professionals, and loyal locals
Why her spa vision includes both high-end services and team development
The moment she realized this industry wasn’t just a side hustle — it was her legacy
This isn’t just another esthetician story. It’s a masterclass in leadership, elevation, and choosing a new path — no matter how late you start.
Play the episode. You’ll feel what’s possible.

No Beauty Background. No Funding. No Problem. How Desiree Marie Lazcon Used Luxe to Launch a Premium Spa

Desiree Marie Lazcon didn’t have a license, a business plan, or investors.What she had was a decision to stop waiting — and a Luxe course that gave her the exact roadmap.
Today, she runs a six-figure body sculpting studio that stands out in one of the most saturated markets in the country.No viral content. No funding. Just clarity, consistency, and Luxe strategy.
Inside this episode, Desiree shares:
Why being an outsider in the beauty industry actually gave her an edge
The Luxe trainings that helped her go from idea to income fast
How she booked out her calendar without paid ads or discounts
The one belief shift that changed how she sees herself — and her brand
Her advice to anyone afraid to launch because “the market is too crowded”
This isn’t hype — it’s proof.If you’ve been overthinking, undercharging, or talking yourself out of your dream — this episode will shift your timeline.
Play it now. Then go build what you’ve been delaying.

Booked by Word of Mouth: How Taylor Ann Montgomery Became the Go-To Contour Expert in Her City Without Paid Ads

Taylor Ann Montgomery didn’t have a massive following, flashy ads, or a big launch.
What she did have: a Luxe education, a high-touch client experience, and the mindset of a CEO — even as a beginner.
Today, her books are full. Her results are unmatched. And she’s the go-to body contouring expert in her city — all in her first year.
In this real-talk episode, Taylor Ann shares how she went from hesitant to high-demand, and what really built her beauty brand from the ground up.
Inside the episode:
Why Luxe gave her the confidence to finally get started
How she built trust so strong, her clients became her best marketing
Her simple but powerful client experience flow — and why it matters more than content
What she would do differently if she were starting again tomorrow
Why “slow” growth is actually what made her brand sustainable and in demand
If you’re overthinking, second-guessing, or wondering how to stand out — Taylor Ann’s story is the proof that consistency, quality, and Luxe strategy work.
Listen in. Then go become the name everyone recommends.

Booked Solid in Year One: How Serena Pascal Used Luxe to Build a Premium Med Spa with No Industry Experience

When Serena Pascal walked away from her job as a trainer, she had no aesthetics license, no client list, and no idea how to “start a business.”
What she did have?A drive to build something of her own — and the courage to click enroll on her first Luxe course.
Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients driving in from other cities just to get on her table.
In this episode, Serena breaks down exactly how she did it — and why Luxe was the turning point.
Listen to learn:
How she built a high-end brand from scratch — with zero beauty experience
The Luxe course that gave her the blueprint to launch fast and legally
The marketing moves that filled her calendar (without dancing on TikTok)
Why being underestimated became her advantage
Her advice to anyone stuck researching, doubting, or second-guessing the dream
If you’ve been waiting for “enough time” or “the right background” — Serena’s story will challenge every excuse in the book.
Play this episode. Then go build your spa.

“I Was Supposed to Be Dead.” From ICU to Award-Winning Med Spa: Jennifer Chambard's Luxe-Fueled Comeback Story

What would you do if a $10K surgery nearly ended your life — and your business hadn’t even begun yet?
Jennifer Chambard didn’t start with money, a mentor, or a map. She started from a hospital bed. After a traumatic awake liposuction and back-to-back illness nearly shut down her organs, she made a decision:
“I’m not going to fail. Period.”
In this powerful episode, Jennifer walks us through how she went from zero direction to doubling her income every six months, building a sold-out body contouring brand — and becoming one of Luxe’s most inspiring student success stories.
Inside her transformation:
The exact moment she said yes to Luxe — even when money was tight
The courses that gave her clarity, confidence, and cash flow
Why she calls Luxe’s curriculum “the foundation that made it all possible”
Her mindset shift from “scared to hit start” to full-time CEO
How she replaced bartending with booked-out services, press features, and $1K days
Whether you’re unsure if this path is for you, or ready to expand but holding back — Jennifer’s story will move you, motivate you, and give you a clear “this is possible for me too” moment.
Press play if you’re done waiting for the right time. This episode is your sign.

From Feeling Stuck to Scaling Up: How Gabrielle Built a $1K/Day Mobile Spa Business

What happens when a determined mom of four turns disappointment into a $1,000-a-day beauty business? In this unforgettable minisode, Shara sits down with Gabrielle—a medical assistant, aspiring psychiatrist, and Luxe Academy student—whose story of hustle, healing, and heart will light a fire under anyone who’s ever felt stuck.
Gabrielle opens up about feeling lost after aesthetician school, discovering body sculpting through Luxe, and building a booming mobile spa from scratch—all while juggling school, motherhood, and a full-time job. Her journey proves you can reinvent yourself, create real income, and make a lasting impact—without burning out or waiting for “someday.”
You’ll learn:💡 How she made $1,000+ per day just weeks after finishing her course📦 Why she skipped the spa job route and built her own brand instead🧠 How she’s combining beauty, mental health, and purpose to build a Medispa dream🤝 Why word-of-mouth and hands-on education fueled her rapid growth🔥 How she’s now paying it forward by helping other moms break generational cycles
Whether you're in a 9-to-5, fresh out of school, or just dreaming of your own business—Gabrielle’s story is proof that you can start where you are, use what you have, and build something powerful.
➡️ DM “success” to @luxebeautyandbodyco on Instagram for the roadmap that helped Gabrielle (and can help you too).

Don’t Just Post—Connect: Attracting Clients That Actually Pay You

Feeling stuck on what to post—and who you're even posting for? In this minisode of Beauty Business Breakthroughs, Shara breaks down the real secret to social media growth that actually gets you bookings (not just likes). Spoiler: it’s not about going viral.
Whether you're brand new or feeling burned out trying to "grow fast," this episode will shift your perspective on how to build a beauty business that lasts by attracting the right clients—not just more followers.
You’ll learn:📱 Why viral content doesn’t equal revenue🎯 How to identify and speak directly to your ideal client👀 The importance of showing your face and building trust📈 What to focus on when you’re starting from zero💬 How to balance personal connection with professional content
If you’re ready to stop throwing spaghetti at the algorithm and start building meaningful relationships that grow your beauty business—this one’s for you.
➡️ DM “success” to @luxebeautyandbodyco on Instagram to get the exact roadmap to grow with intention inside Scale to 6 Figures Academy.

From Utility Closet to CEO: How Iysha Built a Beauty Empire One Service at a Time

🎧 Episode Description:In this powerful minisode of Beauty Business Breakthroughs, Shara sits down with LUTS Academy alum Iysha Selby—a licensed esthetician whose journey from overwhelmed and underpaid to confident and in-demand will light a fire in anyone sitting on the fence. Iysha shares how she went from working a full-time day job and hustling nights in a makeshift suite to running her own 5-room beauty studio, mentoring others, and earning thousands a week—all by betting on herself and saying yes to education that actually worked.
You’ll hear:💥 The moment she realized one service could replace her 8-hour workday📈 How teeth whitening became the foundation of her booming business📣 Why adding services unlocked a whole new client base💡 What shifted in her mindset—and her income—after joining LUTS👑 And the advice she wishes someone gave her before she started
If you’ve ever doubted your next move or feared going all in—this is the sign you’ve been waiting for.
➡️ DM “success” to @luxebeautyandbodyco on Instagram to get the roadmap that changed everything for Iysha (and could for you too).

LLC, DBA, or Trademark? What You Really Need to Protect Your Beauty Business

Welcome to another powerful minisode of Beauty Business Breakthroughs, pulled straight from a live hot seat coaching session inside the Scale to 6 Figures Academy.
In this episode, we’re getting clear on something that confuses a lot of beauty pros:💼 Do you actually need to file an LLC?📛 Should you trademark your business name or logo?💸 What business structures are worth the investment—and which ones to hold off on?
Here’s what you’ll learn:
The difference between a DBA, LLC, and Trademark
When it’s too soon to spend money on legal filings
What to do if someone else starts using your business name
Why filing too early in some states (like California) can cost you big
What trademarking really protects—and how to do it the smart way
This minisode is a must-listen for any beauty entrepreneur who's confused about legal steps, overwhelmed by the hype, or trying to avoid costly mistakes.
💬 Want to go from confused to confident in your business foundation?DM “SUCCESS” to @luxebeautyandbodyco and we’ll send you the roadmap to our Scale to 6 Figures Academy.
Until next time, keep building smart—and making those beauty business breakthroughs.

From Amazon Supervisor to $15K Months: Ariel’s Leap into the Beauty Industry

In this heartfelt minisode of Beauty Business Breakthroughs, Shara sits down with Ariel, a determined entrepreneur from Mississippi who went from managing shifts at Amazon to managing her own med spa—and building a booming six-figure business in the process.
Ariel shares:
How she self-funded and launched Glitz & Beauty Spa LLC
The mindset shift that helped her go from feeling stuck to unstoppable
Why adding one new service (Hyaluron Pen fat dissolving) led to $15K months
How she balances business growth with motherhood and family life
The real-life impact of choosing to bet on herself—and what that decision has allowed her to do for her future
If you’ve ever felt like you were waiting for the “right time” to start or scale your beauty business, this episode is your sign. Ariel proves that when you take aligned action and invest in the right education, everything can change.
🎧 Want to go from listener to implementer? DM “SUCCESS” to @luxebeautyandbodyco for the exact roadmap to join Scale to 6 Figures Academy.