Beauty Business Breakthroughs

Rebranding, Renaming, and Running Ads: A Beauty CEO's Fresh Start

In this minisode of Beauty Business Breakthroughs, we’re walking through a real-time coaching session with a beauty pro who's ready to rebrand, expand her services, and finally run the ads she’s been putting off.
Whether you're changing your business name, launching new services like lashes, or just need a push to get back into marketing—this episode is packed with tactical advice and mindset shifts to help you act with intention.
What we cover:🔤 How to choose a name that grows with your beauty brand🌐 What to check on Google, Instagram, Facebook, and GoDaddy before you commit🎯 Why not running ads is costing your business more than you think🧠 The funnel strategy for hiring the right person on Fiverr for flyer or ad help🧪 How to test flyer designs and ad performance on a small budget💸 Why spending $25–$40 on flyers can turn into $1,000+ weeks with the right strategy
This is more than a pep talk—it’s a step-by-step framework for building your business with confidence and clarity.
📲 Want the exact roadmap to launch or rebrand the right way?DM “SUCCESS” to @luxebeautyandbodyco and get the inside access to Scale to 6 Figures Academy.
Let’s get your business back in motion. 💼✨

From Burnout to Breakthrough: How Boundaries & Business Skills Changed Everything

What happens when success comes at the cost of your well-being? In this heartfelt and powerful episode of Beauty Business Breakthroughs, we sit down with business strategist and coach Kelly from Walk Like Warriors—a woman who walked away from corporate promotions and burnout to help women entrepreneurs build profitable businesses without sacrificing their personal lives.
Together, we explore:
💡 The real reason so many beauty pros struggle to grow💬 The raw story of missing a milestone moment—and what it taught Kelly about boundaries📈 How a $25k “accidental launch” revealed her true calling🧘‍♀️ The power of morning routines, rest rhythms, and redefining productivity🛑 Why overwork is not a badge of honor—and how to stop being a bad boss to yourself
Whether you’re deep in the hustle or searching for more balance, this episode will leave you inspired to build a business that honors your life, not just your income goals.

From Small Town to Scalp Spa Success: How Diana Added $4K/Month in Just 6 Months

In this powerful minisode, Shara sits down with Diana, a Luxe Beauty student from a tiny town in Oklahoma who's turning heads—and scalps—with her new head spa services. What started as a dream to bring luxury to her small-town salon has transformed into a booming business that added over $4,000/month in revenue and helped her reclaim her weekends and family time.
Diana opens up about:
The burnout and hustle of being a full-time stylist before Luxe
How losing her sister sparked a life-changing mindset shift
The moment she knew her new service was a hit (hint: gift cards flew off the shelves!)
The flexibility and support she found in the Luxe program
How she’s planning her next expansion move with even more services
Whether you're in a big city or a rural town, this episode is proof that with the right education and mindset, momentum is possible.
🎧 Ready to make your next beauty business breakthrough? DM “SUCCESS” to @luxebeautyandbodyco on Instagram to get the roadmap to Scale to 6 Figures Academy.

How to Get Clients Without Ads: The Beauty Pro’s Guide to Booking Out Your Business

In this episode of Beauty Business Breakthroughs, Shara breaks down the exact steps to build a fully booked beauty business—whether you're brand new or ready to expand your clientele. From leveraging social media without paid ads, to mastering your booking links, getting real reviews, and building word-of-mouth momentum, she shares the proven strategies that built her business from scratch.
You'll also learn how to:✨ Maximize Instagram, Facebook, and Pinterest for client growth✨ Avoid the most common link and bio mistakes✨ Turn every happy client into a referral machine✨ Know when to DIY and when to outsource ads✨ Start networking like a pro (even if you're shy)
This is the real talk every beauty pro needs to hear. No fluff—just actionable steps to help you grow without burning out or breaking the bank.

Branding Your Beauty Biz: One Name, One Page, Big Growth

If you’re adding new services and wondering if it’s time to rebrand or split your pages, this episode will save you time, energy, and confusion. Shara coaches Luxe student Carly Rose through a real-life decision many beauty pros face: how to evolve your brand without starting from scratch.
In this minisode, you’ll learn:
Why managing multiple IG pages can stall your growth
How to choose a brand name that allows for expansion
The power of staying under one clear umbrella
Tips to avoid rebranding regret down the line
A smarter way to position your services and future-proof your business
If you’re ready to grow without the overwhelm, this is your cue to simplify and scale.  Want to go deeper?DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

From Grief to Growth: How Kimberly is Building a Healing Beauty Business with Purpose

In this heartfelt episode of Beauty Business Breakthroughs, Shara sits down with Kimberly, a mother of five and a soon-to-be spa owner in Mississippi who’s turning personal pain into powerful purpose. After losing her mother and husband in the same year, Kimberly made a bold decision: to build a healing-centered med spa that serves everyone—from children to cancer patients—with love, light, and luxury.
🌿 Inside this minisode:
Why luxury is about how people feel in your presence, not price tags
How Kimberly used her Luxe scholarship to gain clarity and confidence
Her vision for Neuro Med Spa: A first-of-its-kind healing and inclusive space
The power of purpose when building through pain and loss
Why Luxe training helped her stop waiting for perfect—and start leading now
🎧 Whether you're in the early stages or navigating a reinvention, this episode reminds us that your business can be a beacon of healing and hope.
📲 Ready to turn your passion into a real business with strategy, not hustle?DM “SUCCESS” to @luxebeautyandbodyco and get the roadmap to join our Scale to 6 Figures Academy.

How to Use Paid Ads Strategically to Grow Your Beauty Business

In this Luxe minisode, Shara sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy.
You’ll learn:
What “media buying” really is (and why most beauty pros skip it)
Why clicks and likes don’t pay the bills — conversions do
How small beauty businesses can compete with big brands using smart targeting
 The power of SOPs and hiring to scale sustainably
 Why the right ad partner is key to hitting your next income milestone
Whether you're just getting started with ads or ready to scale with strategy, this episode gives you the foundational tools — and mindset — to run profitable campaigns.
💡 Want to go deeper?
DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

Booked & Busy: How to Turn Followers Into Repeat Clients

Struggling to turn Instagram interest into consistent bookings? In this episode, Shara coaches a beauty pro through building a real system behind the scenes—so clients don’t just follow, they actually book (and keep coming back).
You’ll learn:
🎯 Why segmenting your email list is crucial for growth
🎯 The difference between campaigns and automated flows (and how to use both)
🎯 Easy tools to get started with email + text marketing
🎯 What platforms Shara recommends instead of Shopify email
🎯 How Shara generated nearly $800K just from nurturing her audience
🎯 The #1 mindset shift that turns emails into income
This episode is your step-by-step roadmap to build a real client communication system that sells for you—even when you're off the clock 
💡 Want to go deeper?
DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

Real Talk: Building a Beauty Biz Without Burning Out

 
In this Beauty Business Breakthroughs minisode, you’re getting an inside look at a powerful coaching moment inside the Scale to Six Figures Academy. Shara coaches a seasoned massage therapist who's ready to expand into body sculpting—but feeling overwhelmed trying to balance business, certifications, and mom life.
If you’ve ever felt stuck between your big goals and your real-life responsibilities, this episode is your permission slip to simplify and keep moving forward. Shara breaks down:
Why doing “all the things” can stall your progress
How to break certifications into manageable, achievable steps
The smart order to learn body sculpting techniques
How to make progress even with limited time
Why adding services slowly still leads to big growth
This minisode is a reminder that success doesn't require burnout—it requires strategy, structure, and consistency. Whether you're in the middle of a pivot or just starting to scale, this episode will give you the clarity and momentum to keep going. Want to go deeper?DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

Simplify to Scale: Smart Pricing & Service Packages for Beauty Pros

In this Beauty Business Breakthroughs minisode, Shara breaks down one of the most confusing parts of building a beauty business: pricing your services and packaging them with clarity.
If you’ve ever second-guessed what to charge—or felt overwhelmed trying to price each service individually—this episode is for you.
Shara shares the simple strategy she used to grow a booked-out beauty business:
✅ Price based on time, not complexity✅ Know what others in your area are charging✅ Build client trust through clarity and consistency
This episode is all about keeping it simple so you can stay profitable, confident, and fully booked.
💡 Want to go deeper?
DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.